MOTORSPORTS
sponsorship opportunities
First and foremost, we would like to say “Thank You" for taking the time to learn more about our family here at Murphy Motorsports.
Whether you are involved in reviewing and selecting sponsorship properties, developing your company’s marketing plans or activating programs and promotions, you will find that we speak your language, understand your issues and, most importantly, pursue what you pursue – bottom line results.
If you’re looking to increase brand loyalty, create more visibility, change or reinforce your image, drive retail and/or dealer traffic, stimulate sales or entertain clients and prospects, we will work to help you achieve any and/or all of these objectives. We will perform, not only on the track, but off the track to help you accomplish your marketing plan. You will receive the highest level of service.
Should you have any further questions, please feel free to contact us. We would be more than willing to discuss all possible opportunities and relationships to ensure a mutually beneficial partnership.
“race fans are the most brand loyal of any consumer space… 75% of race fans purchase products and services from businesses involved in the sport”
- adlarge.com
Racing and the racetrack provide endless marketing opportunities for tremendous entertainment value for families and fans. Race events give fans a chance to associate their personal values with such core values and teamwork, achievement and hard work. Sponsors benefit from a variety of opportunities to successfully gain a return on their investment through involvement in racing. The range of marketing goals at the track can consist of increasing brand loyalty, creating awareness and visibility, changing or reinforcing your corporate image, rewarding your sales force, exciting employees, networking with other teams and sponsor organizations.
Race Car Graphics
Cars serve as moving billboards for the sponsor’s logo. When properly placed on the vehicle, the sponsor’s graphics are highly visible to the fans in the stands and to fans streaming the race online.
Print Material
Print marketing is a powerful way to reach, engage, and build the trust of your target audience. Print advertisements often lead readers online to get more information and to make the purchase.
Driver & Team Merchandise
The team apparel – pit crew gear, hats – along with promotional giveaways and merchandise carry prominent sponsor identification, providing sponsors with additional visibility both on and off the track.
Transport Signage
The race car hauler acts as a rolling billboard which, according to National Highway Association calculations, receives an average of 31 views per mile.
Got something special in mind? Just ask and we’ll do our best to help make it happen. Our family here at Murphy Racing is open to looking at any additional marketing strategies you may have. As a key component to your marketing plan Murphy Racing will work to position your brand/product as synonymous with the circle track racing experience.
If we can be of further assistance, please do not hesitate to call or e-mail. We look forward to welcoming you into our family.